I spent a long time thinking about whether to write this article or not. On the one hand, it feels a bit awkward to talk about how many years we've been working on such a small project in terms of functionality. But on the other hand, maybe this story will show someone that even without big money, you can build something simple, useful, and real - something that actually works, gets users, and brings in revenue.

So, the idea was this: messenger widgets for websites.

While working on websites for my other projects, I realized that small businesses usually do not have a big marketing department or a dedicated support team. Very often, the business owner is also the sales manager, the support person, the operator, and the person actually doing the work.

And for this kind of business, it is really important to have a fast and convenient way to talk to clients.

These days, messengers do that job better than anything else - Telegram, WhatsApp, Facebook Messenger, and others.

Why not phone calls?

Because people are tired of calls. Everyone is calling all the time - banks, delivery services, salespeople, random spam numbers.

Website live chats are not always much better either. Very often they feel cold, clunky, or simply annoying. And sometimes there is this feeling that once you leave your phone number, someone will start chasing you with follow-up calls and offers.

But your own messenger is your comfort zone. It is a space you control. You can reply when you want. You can ignore messages if you want. You can block someone if you want.

Maybe not every user thinks about it in exactly these words, but I think this is how people feel.

So what exactly needed to be built?

That is how the idea for website messenger button widgets was born.

The concept was very simple: there should be a personal account where a website owner can turn messenger buttons on or off, add their contact details, change the position, maybe adjust a few visual settings, and then get a small code snippet - something like an analytics code - that can be pasted into the website, and the buttons will appear instantly.

Simple idea, simple product.

And yes, one more important thing - the price.

From the very beginning, I felt that this kind of tool had to stay affordable. When I looked at other solutions on the market, many of them felt too expensive or overloaded with features that small businesses simply do not need.

A small business usually does not need a huge CRM, complex automation, or a giant support platform just to let clients send a message.

What they really need is a simple and direct connection with customers through the messengers they already use every day.

That is exactly the idea behind YourChat.

So we decided to keep pricing very simple:

  • the first month is free,
  • then it is EUR 2 per month,
  • and if you pay yearly, the price is only EUR 12 per year, which means you save 50%.

You can check it here: yourchat.me

That is probably enough for today - I do not want to turn this into a giant longread. I will leave the rest for the next part.

In the next articles, I can tell the story of how we searched for developers with a very limited budget, how much agencies wanted for building a product like this from scratch, and what happened after launch.

See you next time))